NFTiffany & Co.

• In a tweet on Sunday morning, Tiffany & Co. announced the release of an NFT collection on August 5th with a set price of 30 ETH (currently over $50k).
• Later, in a followup, the jewellery giant said the collection would be exclusive to CryptoPunks holders. If purchased, owners will receive a physical, handcrafted pendant, in addition to the NFT version.
• The NFTs, powered by Chain, will have a limited supply of 250.
• While this is the first NFT collection Tiffany & Co. will have released, they have dabbled in the space by purchasing an NFT, and releasing TiffCoins – coins crafted in 18k gold as an homage to cryptocurrency.

Designers are starting to develop a taste for the NFT market. Versace has metaverse plans, Gucci has a collection, and it looks like rare jewels may soon become commonplace in the digital era.

With major old-money companies like Tiffany & Co. continuing to dive deeper into the NFT space, it’s becoming clear that digital assets like NFTs are more than just a fad.